Every version of your address should lead to one canonical home, in a single hop.
Ranked by how much you lose if the page breaks, using in-copy internal links, depth, structured data and content volume.
| Page | Links in | Words | Risk |
|---|
Your own pages link to these, but your sitemap never mentions them. They are the URLs that get left out of a redirect map, because the sitemap is the list everyone works from.
Problems that exist on the current site. Carrying them into a rebuild makes them permanent.
Every step of a migration, with the ones we have already done for you marked off. Tick the rest as you go; your progress is remembered on this device.
Your page snapshot, which is the one thing you cannot recreate once the old site is switched off, and your 52-step checklist as a tracker. One email, both files, and a copy sent to your inbox.
Old URLs returning an error, or redirecting somewhere that does. Every one of these loses whatever the page had earned.
These resolve, but not cleanly.
Where the new page differs from your snapshot. Some will be deliberate; the point is that none of it is a surprise.
| Page | Changed |
|---|
A migration should leave the business worth more, not merely unchanged. We plan them around commercial value: which pages earn, which queries convert, and which visits were never going to. Bring us in before the build, not after.
See how we do it